Fox Offer For Time Warner Could Bring Out Rival Suitors

Big take-away: "Amazon is using content as a driver for its Prime subscription business," said Blair Westlake, former head of Microsoft Corp.'s media and entertainment practice. "But you don't need to own a content company to get access to content. You can write a big check and not take on the risk of running a production company. Making TV shows and movies requires a big roll of the dice, and most of those projects fail."

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